Doc Johnson Ultra Lube is water soluble, condom safe, thick, and fragrance free. I was surprised that it's so thick. The consistency is great! It's hard to describe, so I'll put it like this - it's similar to what your body makes naturally in the heat of passion. It's not messy at all. Simply squeeze and distribute evenly over your toys or condoms. It's thick enough that you don't have to keep reapplying, which is a plus. The less you have to use, the more fun you can get out of one bottle!